Justin Timberlake Is The New Face Of Givenchy’s Play

[jayanthi mandhalapu]

Singer Justin Timberlake has got a whiff of success after signing up to create a new Givenchy scent. The pop star had once rejected the fragrance deal with the Givenchy, but is now the face of the new Play fragrance from the cosmetic brand.

But Timberlake is still confused as to why Givenchy bosses were so keen to sign him up as he is not a cologne man.

He says, "I think, honestly, they took it as a challenge to create something that I would really want to wear.

"I'm sort of a minimalist, quintessential male. I like pretty fresh, clean scents. I don't like a barrage of smell.

"I sort of feel like nothing should take away from pheromones, because it's been chemically proven that those are the most attractive scents on people."

The fragrance has just gone on sale at stores across America.