Nokia - Biggest Brands

[VelMurugan]

Nokia

Ranked at no. 5, world's largest cellphone manufacturer, Nokia has a brand value of $35,942 million. The company sees 7 per cent rise in its brand value. Nokia with a portfolio of products ranging from high-end to low-end cellphone models, Internet services and music store posted strong results in the last quarter.

In the past few months, Nokia has strengthened its focus on services. The company is turning from hardware to software and services. Several of the company's recent launches aim to direct users to its Internet services instead of Google's, or to its music stores instead of Apple's iTunes.

Also, the company is fast shedding its conservative design appeal, and is turning its attention to clamshells, thin phones, and touchscreens. The company in December plans to launch its first touchscreen model codenamed Tube. Nokia is also heavily investing in research and development. The Morph concept, which Nokia is exploring with researchers in nanoscience at Cambridge University, is one example of a more consultative approach: combining know-how about tiny particles and electronics to see, for example, if a stretchy circuit could be made. Another was the way Nokia in February floated the notion of a phone made almost entirely from recycled materials.

Source : IndiaTimes