Samsung - Biggest Brands

[VelMurugan]

Samsung

Another non-US company to make its place in the Global top brands is consumer electronics maker Samsung with a brand value of $17,689 million. South Korean giant has a vast portfolio that includes semiconductors, telecommunication products, home appliances and digital media products.

Founded as 'Samsung Store' in 1938 by Lee Byung-Chul as a small trading firm, Samsung recently made a $5.85 billion bid to take over SanDisk Corp, maker of flash storage cards. However, california-based SanDisk rejected its bid contending that the offer undervalues the company.

The company posted a lower-than-expected profits in Q1 and faces a tough second half with a sluggish memory chip market and lower margins in flat screens and mobile phones. Samsung's April-June net profit rose 51 per cent to 2.14 trillion won ($2.12 billion) from 1.42 trillion won last year during a market slump for dynamic random access memory (DRAM) chips used mainly in PCs.

The company is in talks with Sony Corp to jointly build a new, larger LCD production line that could cost $3-4 billion. Samsung is the world's largest producer of NAND flash memory.

Source : IndiaTimes