Careers in Advertising and Public Relations

Started by ganeshbala, Sep 15, 2008, 11:04 AM

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ganeshbala

Careers in Advertising and Public Relations

Indian market is one of the fastest growing corporate hubs of the world. Various multi national companies prefer Indian market for their rapid progress. Careers in Advertising and Public Relations could be one of the career options that one can choose in the fast growing Indian economy. Advertising and Public Relations is one of the major divisions of any industry so that they can remain competitive. Advertising and Public Relations become all the more important for companies that have operations across the globe. The purpose behind this is that they need to communicate with peoples of various cultures. Therefore, they use public relations to bridge the gap of communication.

Skills required for Careers in Advertising and Public Relations

Although there are various levels of workers in the Advertising and PR agencies, one with a postgraduate degree or diploma can have a flourishing career in advertising and public relations. Advertising manager, sales manager, public relation director and marketing communications manager are some of the major job opportunities in this field. A person with high quality communication skills and flair for language could be the appropriate one for this job. However, several companies offer a job of advertising and public relations to a candidate who has completed his graduation or post graduation from any stream. The industry demands lot of creativity with original thinking in those who choose to take Advertising as a career.

Scope for Careers in Advertising and Public Relations in India

Various domestic and multi national companies in India certainly need highly qualified and experienced manpower for advertising. Today in the corporate world one can see the use of various types of communication tools being used to sell product and to create profitability.

Top Advertising and PR Agencies in India:

Some of the major Advertising Agencies in India where one can think of making a good career in the Advertising are-
Lintas India Ltd, Ushak Kaal Advertising Pvt Ltd, Triton Communications Pvt Ltd, Ogilvy & Mather Ltd, Madison Advertising Pvt Ltd, Mudra Communications Ltd etc. India is also good destination for starting a career in Public Relations. Some of the good PR agencies in India are- Howard Ruben public Relations, Insight Communications Services, Porter Noveli, Allison public Relations, Eileen Koch and Company, GCI Group, NM Marketing Communications Inc. etc.