Why Should You Adopt a Packaging Artwork Management Platform?

[Artwork Flow]

Packaging is often considered as one of the most significant reasons why people purchase a product. When you see a product on the shelf it is the packaging that first attracts you. Even while trying a new product one is first attracted to the packaging. Combining this decision with the labels on the products that convey important messages, customers can make an informed choice.
A good packaging means one which is not just unique and interesting but also appealing to the customer and conveys the brand's ideals and values clearly. However, to create such packaging it takes a lot of effort from the brand. This can be achieved through a complex process of creating, designing and approving packaging artwork with a good design and the right labeling. This is a lengthy process that goes through many steps and checks and brands often have to face challenges while trying to reach the end. These challenges can be eradicated with the packaging artwork management software.
Challenges faced in the development of packaging artwork

As mentioned above the process of designing and creating packaging artwork is a complex process that is often lengthy and can be met with challenges. The process involves various departments like legal, quality, regulatory, operations and many more. With so many stops and checks, getting approval can turn into a lengthy and time consuming process. According to a study, it is noted that on average it takes 22 days for an artwork to be approved. It can also lead to confusion, error and miscommunication. A lot of times stakeholders need to be chased for them to approve the different versions. This can also cause a lack of visibility where different departments are unaware of the latest versions, approvals and rejections. A lack of visibility and purpose is also caused when designers are not given clear requirements. All of these challenges are part of the process and can slow down production but with a more advanced method these can be eliminated. This is where an efficient artwork management platform can be of aid.
Artwork management platform eliminating the challenges
Artwork management platforms that are based online can provide a solution to the above mentioned challenges in numerous ways. It can provide a single and central repository that is very helpful when it comes to managing the artwork process and the project along with keeping a track of approvals, rejections and latest versions. Let us look at the advantages of an artwork management platform.
Tasks are automatically assigned for approval
A major challenge that brands often face while designing packaging artwork is the delay that is caused in the approval process. The whole process lags because of this step. An online platform would make it easier to manage such steps since these softwares often have features to automatically assign approval tasks to different departments, vendors and stakeholders. It is also able to keep track of such approvals and also set reminders for deadlines. This way the most time consuming step in the process is converted into an efficient and convenient one.



A central system

As mentioned earlier an automated system is likely to keep the whole process under a single and central repository. It is like a library where all the stages and steps of the process happen parallelly. This central system eliminates confusion and converts a scattered method into a more organised one.
A sense of clear visibility
With the process being organised, it becomes easier to have more visibility on the process for all the different departments. The departments can keep a track of all the rejections and their reasons, deadlines, approvals and latest versions. The process becomes much less chaotic and complex. With a clear vision and direction of the process the whole project moves methodically.
An easier method of proofreading
Proofreading is essential as well as unavoidable for brands. Labels and the contents of labels have to be proof read in order to follow legal guidelines and also provide correct information to the consumer. The issue with manual or email proofreading is that it leaves room for human errors which only delays the process. A misinformation or mistake that escapes the human eye can get the brand in legal trouble. An online and digital approach eliminates this challenge. With the help of technology proofreading can be done without errors and mistakes.
Final Thoughts
A packaging artwork management platform is the modern solution to challenges caused due to orthodox and arbitrary methods. A digital management software can help increase productivity and the quality of the product and at the time with such a high number of competitors, this can serve as a gift and blessing.

[Sudhakar]

Nice promotional content
packaged and placed perfectly.
keep rocking

[lorellehosea]

Hello, Artwork Flow! Thank you for sharing your service with us here. I agree with you, and I like it if the food and other products are packaged properly. By statistics, in 80% of cases, people purchase the product by looking at the package. I like when companies pack all food and other products in fancy stand up bags. I like when they pack meat and other perishable products in the vacuum back, which guarantees that the lifetime of these products will be increased, and I don't need to waste my time and group them one more time when I arrive home. interplas.com