M.A. (Sociology) SOCIOLOGY OF MASS COMMUNICATION

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M.A. (Sociology) DEGREE EXAMINATION, MAY 2018.

SOCIOLOGY OF MASS COMMUNICATION

Time : Three hours Maximum : 100 marks
PART A — (5 x 8 = 40 marks)

Answer any FIVE of the following in about 150 words each.

1. Describe the nature of communication.

2. Discuss the characteristics and difference in interpersonal communication.

3. What do you mean by video conferencing? Explain.

4. Bring out the social responsibility of mass media.

5. How does television play an important role in the process of diffusion?

6. Discuss the importance of 3G in telecommunication system.

7. Enumerate the role of ICT for development.

8. What do you understand by the concept of propaganda?

PART B — (4 x 15 = 60 marks)
Answer any FOUR of the following in about 700 words each.

9. Explain hypodermic and one step follow models of communication.

10. Enumerate the origin and growth of Internet.

11. Discuss three stages of Interpersonal Communication.

12. What is Mass Communication? Explain the functions of Mass Communication.

13. Define public opinion. Discuss the various steps in the formation of public opinion.

14. Write an essay on the role of print media in disseminating the knowledge in the society.

15. Discuss the Psychological and Cultural barriers of communication.

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