B.B.A. (Banking) MARKETING OF BANKING SERVICES

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B.B.A. (Banking)DEGREE EXAMINATION, MAY 2018.

MARKETING OF BANKING SERVICES

Time : Three hours Maximum : 100 marks
PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Distinguish between marketing and social marketing.

2. What are the important of marketing to a bank?

3. Discuss about deregulation of interest rates.

4. Explain the term Direct Marketing.

5. Enumerate the importance of marketing audit.

6. Describe the role of advertisement in promotion of bank.

7. What do you mean by publicity and how it helps bank's promotion?

8. Why selection and motivation of marketing employees are very important to a bank?

PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.

9. Discuss the factors involved in segmentation of Banks.

10. Define pricing mix and explain its importance and discuss about the factors influencing pricing of a
product.

11. What do you understand by non-fund based business? Explain its significance?

12. What are the types of training and developmental activities available to bank employees and why it is important?

13. Distinguish between Remarketing and De-marketing.

14. On what basis banks market segmentation can be done? Discuss.

15. Discuss about the various marketing environmental factors influencing bank marketing.


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