Discussion Community

IT Acumens Forum => Technical Discussions for Engineers => Hardware & Networking => Topic started by: dhilipkumar on Mar 18, 2009, 05:58 PM

Title: Dell Introduces Adamo Brand with Launch of the World’s Thinnest Laptop
Post by: dhilipkumar on Mar 18, 2009, 05:58 PM
Dell Introduces Adamo Brand with Launch of the World's Thinnest Laptop

Style-minded people who place a premium on precision craftsmanship and design can now add Adamo to their list of must-have items for 2009. Dell today unveiled the world's thinnest* laptop as a kick off to the new Adamo by Dell brand.

The News:

Quotes:

# "Great design needs to be timeless and evoke emotion in people", said Alex Gruzen, senior vice president of Dell's consumer products. "While a premium computing experience was assumed for Adamo, the intent was for people to see, touch and explore Adamo and be rewarded by the select materials and craftsmanship you would expect in a fine watch."
# "Dell continues to signal a commitment to design and personalization across its entire product line and has made significant strides forward in the past year," said Rob Enderle, Principal Analyst, Enderle Group. "The Adamo laptop is a showcase for this commitment and a flagship product that will draw buyers to the brand."

People who choose Adamo will be offered a unique color matched collection of Adamo by Dell branded peripherals and accessories including, in the U.S. an exclusive line of bags from TUMI. Choices will include:


The Adamo by Dell brand is being supported by innovative and new approaches to marketing and promotion for Dell. Designed to challenge people's perceptions of what a computer is, the Adamo by Dell brand was inspired by fashion, luxury brands and timeless design.

Dell has looked beyond traditional approaches to reaching computer shoppers and launched a provocative campaign featuring:
  # A stylish worldwide print campaign shot by acclaimed British-based photographer Nadav Kander and featuring high-fashion models that reinforces the "fall in love" positioning. Kander, whose work is celebrated in galleries worldwide, also shot the moving portfolio, "Obama's People," which appeared in The New York Times Magazine earlier this year.
# AdamoByDell.com, the centerpiece of the campaign and a highly stylized site where viewers can learn about Adamo, register for updates and, beginning today, place orders. Since its launch last month, AdamoByDell.com has attracted nearly 800,000 unique visitors from around the world and more than 1 million page views.
# Artful packaging in which the product arrives "floating" in a clear box with minimal clutter - a beautiful experience for a sophisticated product.

Product Specifications:

prdomain.com
Title: Re: Dell Introduces Adamo Brand with Launch of the World’s Thinnest Laptop
Post by: dhoni on Jun 27, 2015, 10:12 PM
the worlds thinnest laptop was developed by dell
it has milled from a single piece of aluminum featuring precision detailing and a scalloped backlit keyboard
it has many amazing feature with this laptop
Striking high definition edge-to-edge glass display
it has branded company so cost is somewhat high