Zoho launches small business CRM system called Bigin
Zoho has launched Bigin, a CRM system that is designed for small and micro businesses, that aims for simplicity and easy customer tracking.
Bigin, which costs $7 per user per month billed annually, sits outside of Zoho One, an application buffet that includes Zoho CRM. Bigin aims to be a starter CRM system that would feed into Zoho CRM upgrades.
The timing for Zoho's launch is notable given that small businesses have been crushed by the COVID-19 pandemic. Many small businesses have struggled to stand up digital operations amid stay-at-home orders and are quickly building out tech stacks--especially if companies were solely physical.