Using an Internet Service ProviderRenting a server from an Internet Service Provider (ISP) is a common option.
Most small companies store their web site on a server provided by an ISP. Here are some advantages:
Most ISPs have very fast connections to the Internet.
ISPs often have powerful web servers that can be shared by several companies. You can also expect them to have an effective load balancing, and necessary backup servers.
Security and Stability
ISPs are specialists on web hosting. Expect their servers to have more than 99% up time, the latest software patches, and the best virus protection.