Dec 07, 2022, 08:54 AM

News:

MyKidsDiary.in :: Capture your kids magical moment and create your Online Private Diary for your kids


Logged into Google? You may see more ads

Started by ganeshbala, May 10, 2008, 04:50 AM

previous topic - next topic
Go Down

ganeshbala

Logged into Google? You may see more ads

Google may be using its properties-iGoogle, Gmail and Apps-to step up its behavioral ad efforts.

That's the conclusion from Piper Jaffray Gene Munster who tracks 400 searches on Google and Yahoo each month. Munster defines a behavioral ad as one that pertains to a past query.

His takeaways:

    * This month there were 58 percent of queries that had one or more behavioral ad, up from 27 percent last month.
    * You get different search results if you're logged into a Google account. A logged in user gets 79 percent more ads an anonymous one. Most of these additional pitches are behavioral.
    * Google appears to be leveraging its properties to deliver more relevant ads that could boost revenue.

None of this is earth shattering, but Google hasn't yapped much about behavioral targeting. Google has probably spent more time talking about offline advertising-print, radio and television.


Go Up
 

Quick Reply

With Quick-Reply you can write a post when viewing a topic without loading a new page. You can still use bulletin board code and smileys as you would in a normal post.

Warning: this topic has not been posted in for at least 120 days.
Unless you're sure you want to reply, please consider starting a new topic.

Note: this post will not display until it's been approved by a moderator.
Name:
Email:
Verification:
Please leave this box empty:

Type the letters shown in the picture
Listen to the letters / Request another image

Type the letters shown in the picture:

shortcuts: alt+s submit/post or alt+p preview
IT Acumens Web Designing Chennai | GinGly :: Build your Personal Website | CineBuzz :: Cinema News | My Kids Diary :: Gift your Kids Memories :: Book Website @ 349 Rs monthly
Copyright 2005 - 2021 :: IT Acumens :: All Rights Reserved. :: XML Sitemap
ITAcumens Discussion Forum with 2 lakhs post running for 15 years - Powered by IT Acumens Pro Dedicated Server

My Kids Diary