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Started by ganeshbala, May 10, 2008, 04:50 AM

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Logged into Google? You may see more ads

Google may be using its properties-iGoogle, Gmail and Apps-to step up its behavioral ad efforts.

That's the conclusion from Piper Jaffray Gene Munster who tracks 400 searches on Google and Yahoo each month. Munster defines a behavioral ad as one that pertains to a past query.

His takeaways:

    * This month there were 58 percent of queries that had one or more behavioral ad, up from 27 percent last month.
    * You get different search results if you're logged into a Google account. A logged in user gets 79 percent more ads an anonymous one. Most of these additional pitches are behavioral.
    * Google appears to be leveraging its properties to deliver more relevant ads that could boost revenue.

None of this is earth shattering, but Google hasn't yapped much about behavioral targeting. Google has probably spent more time talking about offline advertising-print, radio and television.

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