Videocon launches GSM mobile service

[sajiv]

Videocon launches GSM mobile service

The Videocon group, leading white goods manufacturer, on Friday announced the launch of its GSM mobile service in Kerala.

The launch in the State is part of the company's rollout plan to cover 100 key towns over 100 days (since its launch on March 25), said Aravind Santhanam, chief operating officer, at a press conference here.

He said the company would invest Rs.400 crore in the State and had already commissioned a network of 1,500 base transreceiver stations (BTS). This will go up to 2,500 by the year-end.

The brand will have a retail presence in over 15,000 outlets in the State and 22,500 outlets within six months.

Kerala is the sixth circle where Videocon has launched its GSM mobile services, said Justin Damodaran, business head of the company based in Kochi.