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Taking BPO services to rural areas

Started by sajiv, Sep 04, 2009, 10:07 PM

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Taking BPO services to rural areas

GULBARGA: Employment avenues in the business process outsourcing (BPO) sector will soon become a reality for the unemployed youth in the villages of Gulbarga district with the initiative being taken by an individual to train them in computers.

Prasanna Naik, who quit a promising career in marketing in multinational companies in Hyderabad, has taken up the challenging task of opening the doors of the world of computers to the youth in rural areas. Mr. Naik, who hails from Chitapur, had his basic education and post-graduation in Hyderabad. However, he decided to return to his parent district with an aim to help the youth in rural areas to gain computer knowledge to enable them to work in BPOs.

Mr. Naik told The Hindu here on Wednesday that he and his friends first made an attempt to establish an IT-BT park in Nandur Industrial Township on the outskirts of Gulbarga by purchasing five acres of land and applying to the Government for permission. However, when his efforts failed to get a response from the Government, Mr. Naik took up the task of providing training in computers to unemployed youth from rural areas.

With financial assistance provided under the Modular Employable Skills programme by the Directorate General of Employment and Training of the Centre, the initiative got off to a muted start due to lack of response from the targeted youth. "As many as 150 trainers had to struggle to reach out to every single house in the villages hunting for unemployed youth for providing training," he said.

In the first batch, 3,000 candidates, 50 per cent of them girls, were provided training in MS Word, Power Point, Excel and others for 70 days at computer centres in government schools. "Now these candidates are ready to take up positions in rural BPOs if (such firms) were set up immediately," he said.

As per a proposal submitted to the Government, permission had been sought to establish a 1,000-seat BPO centre to cater to the needs of customers in the region. As per an estimate, Rs. 4.5 crore may be required to establish a full-fledged 1,000-seat BPO centre. And as per the present scheme, the Government would have to provide Rs. 3.5 crore, and the rest would be borne by the promoters, he said.

In the second batch, 12,000 candidates are being trained.

Mr. Naik said another proposal had been sent to the Government by the Hyderabad Karnataka Development Board and himself for establishing a 100-seat BPO centre in Chitapur.

The proposed BPO centre at the district-level and the one at Chitapur would cater to the needs of farmers on information pertaining to weather, sowing pattern, health, education, etc.

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