Coca-Cola turns to packaging to boost beverage sales

[sukishan]

Coca-Cola hopes that packaging innovation will help to differentiate its products and drive sales in the highly competitive US carbonated drinks market.

The company is experimenting with a range of new packaging formats, including aluminum, to combat falling sales in the US market for carbonated soft drinks.

"It's a journey we're on, and, frankly, I think we're early into the journey," said Ralph Kytan, vice president of Coke's North American bottling operations, told The Atlanta Journal-Constitution. "Package diversity is about matching up the benefits of the package with the needs of the purchaser for the occasion they're buying for."

[pradeep prem]

the coca cola is the branded company in the us they are developing with new packaging to have high sales in market
with new format of including aluminium etc in us food market
but in india this company has banned to sale this product with some problem