Adlabs Films commences media BPO operations

Started by dhilipkumar, May 08, 2009, 09:28 AM

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dhilipkumar

Adlabs Films commences media BPO operations

Adlabs Films, a Reliance Anil Dhirubhai Ambani Group company, on Thursday said it has commenced its BPO business for the media space providing digital restoration and content processing services.

The BPO would be a one-point solution for the transition from analog to digital and physical media to digital data, the company said in a statement here.

"The globalisation of media services is well underway. The comprehensive services of the media BPO enable a distinctive and complete offering to Adlabs worldwide clients," Adlabs Films' Chief Executive Officer, Anil Arjun, said.

The BPO would provide services like restoration, encoding, transcoding, compression authoring, format and standards conversion, duplication and dubs, meta-tagging, repurposing/versioning, QC and broadcast logistics and archiving.

The BPO has already commenced business with 300 employees and has recently obtained an order for digitization and digital restoration of 1,000 films preserved by the National Film Archive of India (NFAI).