Will your business still be around in 2020

Started by sajiv, Apr 26, 2009, 02:19 AM

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Will your business still be around in 2020

In the 1980's we were impressed by the companies listed in In Search of Excellence, yet by the 1990's many of these were gone.

Why do apparently good companies fail? If you think failure is not possible, consider that this was almost certainly also the belief of those who did. In the 1980's we were impressed by the companies listed in In Search of Excellence, yet by the 1990's many of these were gone.

How many companies make the Fortune 500 and vanish within a decade? Average corporate life expectancy in Europe and Japan is a frighteningly short 12.5 years.

Are you immune?
If you are a leader today, a core part of your role is to constantly monitor the health of your organisation, to ensure it does move from survival to long-term success. To be on the lookout for failure, you will need a new set of eyes.

Many thousands of words have been written about corporations in trouble, but few have addressed the core question: how do seemingly well-run companies get themselves into strife? The answer for institutionalised bad behaviour is almost always that there is no one person at the board level who acts as the corporate conscience.

Lest those of us in business start feeling superior, it has to be said that few chairpersons and few boards have the support of a ''conscience keeper'' or as I would prefer to put it, a ''reputation guard'' - a fearless and independent voice that understands that corporations live or die by their reputation.

Few senior executives and directors have the ability to compare organisational perceptions with real world views. Their biggest mistake is to believe their own propaganda.

But danger lurks in many seemingly harmless parts of your organisation, and this danger can be best described as the acceptance of bad habits. Once bad habits creep in, if you are not a watchful leader, they are passed on to others and gradually become part of your corporate culture. Failure then looms just around the corner.

Spotting bad habits sounds easy but is hard to do - most leaders exist in a kind of cocoon, surrounded by myths and a denial of what is true. Denial among those at the top, and around the top, is endemic. This denial can put the core business at risk, because the leadership group simply cannot see new realities.

I've listened to leadership groups making claims that ''we are different'' and they clearly are not. I've heard them ridicule their competitors and claim that nothing good can come out of these other companies - wrong on both counts.


many company are well gaining in future
but how we think after company should have best or not tilla round

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