Sun Direct launches HD services

Started by dwarakesh, Apr 09, 2009, 04:17 PM

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MUMBAI: Sun Direct, a direct-to-home (DTH) service provider, has launched its high definition (HD) broadcast on DTH platform. It has crossed the three-million subscriber base since its launch in December 2007.

Tony D'Silva, Chief Operating Officer, Sun Direct, said "We believe that in the constantly changing viewership dynamics and taste, to keep the viewer continuously happy and engaged we need to offer them new and exciting options and HD is another first from the Sun Direct stable."

"Another landmark achievement for us is crossing the three-million mark subscriber base by March 2009, as committed earlier. This qualifies us to be the number two service DTH provider. In the coming fiscal year, we look forward to occupy the pole position," he added.

HDTV is considered among the best digital broadcast platforms with a higher resolution than traditional television system. The images and pictures appear more clear and sharp and sound quality is also enhanced.

Sun Direct offers 41 add-on packages ranging from Rs. 6 to Rs. 300 a month of the most viewed channels. It offers a basic package of over 130 channels in digital clarity with DVD quality pictures and sound for an introductory offer of Rs. 499 (five months subscription before tax), along with free dish and set-top box.

Sun Direct is a 80:20 joint venture between the Maran family and the Astro Group of Malaysia.

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