Basic search engine optimization guidelines

[ganeshbala]

Basic search engine optimization guidelines

Many of the major search engines behave differently to each other when it comes to choosing the best pages.

Worse than this though, is that some use metatags and some ignore them completely, preferring only to rely on page content (with weighting given to words at the top of the page). Even worse still, the search engines constantly change their ranking rules (algorithms).

So understand that these are only basic guidelines. However, they should help your web pages rank better with the search engines, over time.

On-page search engine optimization basics:

    > TITLE tag should be between 5 and 12 words (Most important tag!)

    > Meta DESCRIPTION tag should be between 5 and 20 words

    > TITLE and Meta DESCRIPTION should be different. Combine both  to encourage someone looking at a busy page of search results
      to click your link, rather than someone else's.

    > Meta KEYWORDS tag should be between 0 and 50 words

    > HEADING Tags should be used, if possible (these tags are used instead of Meta DESCRIPTION tag, sometimes)

    > Meta KEYWORDS tag should contain words that exist in TITLE and Meta DESCRIPTION tag (as well as in page content)

    > Do not use too many COMMENT tags, or Image ALT tags, especially if you stuff them with keywords


Source : promotemysite