Oct 01, 2022, 03:17 PM

News:

Choose a design and let our professionals help you build a successful website   - ITAcumens


BIG TV to unveil Rs 30-cr ad campaign

Started by dwarakesh, Feb 24, 2009, 09:44 PM

previous topic - next topic
Go Down

dwarakesh

Reliance-Anil Dhirubhai Ambani Group (R-ADAG)-owned BIG TV is rolling out a new Rs 30-crore advertising campaign to popularise its soon-to-be-launched interactive services. The company is also reducing rates for certain subscription packages by Rs 500

The campaign - 'Get the big world of entertainment' - will be launched this week and run (both in print and air) for 20 days. This would mean an average spend of Rs 1.5 crore per day, sources close to the development said.

The new campaign is aimed at mobilising demand from the Tier-II and Tier-II cities. The direct-to-home service provider has a subscriber base of 1.3 million, even as incremental additions are coming from these cities.

The initial focus of the media spend will be on print and radio. The campaign has been designed by Mudra Communications.

The company is also slashing the subscription rates of some of its packages such as Smart 2490. A BIG TV spokesperson declined to comment.

BIG TV is also launching three interactive services -- iNews (news), iCooking (cuisine) and iAstro (astrology). For iNews, an interactive platform for news, the DTH operator has tied up with CNN-IBN.

Source: Businessstandard

Go Up
 

Quick Reply

With Quick-Reply you can write a post when viewing a topic without loading a new page. You can still use bulletin board code and smileys as you would in a normal post.

Warning: this topic has not been posted in for at least 120 days.
Unless you're sure you want to reply, please consider starting a new topic.

Note: this post will not display until it's been approved by a moderator.
Name:
Email:
Verification:
Please leave this box empty:

Type the letters shown in the picture
Listen to the letters / Request another image

Type the letters shown in the picture:

shortcuts: alt+s submit/post or alt+p preview
IT Acumens Web Designing Chennai | GinGly :: Build your Personal Website | CineBuzz :: Cinema News | My Kids Diary :: Gift your Kids Memories :: Book Website @ 349 Rs monthly
Copyright 2005 - 2021 :: IT Acumens :: All Rights Reserved. :: XML Sitemap
ITAcumens Discussion Forum with 2 lakhs post running for 15 years - Powered by IT Acumens Pro Dedicated Server

My Kids Diary