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BSA Motors opens showroom in city

Started by sajiv, Feb 11, 2009, 10:33 AM

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sajiv


Chennai: BSA Motors, a strategic business unit of Tube Investments of India (TII), part of the Rs 9,582 crore (2.4 billion USD) Murugappa Group, today launched its authorized 3s facility — sales, service and spare parts — showroom at suburban Ambattur.

The 1000 sq ft, BSA Motors' authorized dealers 'Sastha Motors' showroom would be a one stop shop for sales, service and spare parts, a Murugappa Group release said.

Mr K B Srinivasan, Vice President, BSA Motors, said, the launch of BSA eScooters received an overwhelming response throughout South India.

"Backed by this success, we launched our dealership showroom in Ambattur with an in-depth understanding of the buying behavior of our potential customers," he added.

The showroom was inaugurated by Murugappa Group Executive Chairman M A Alagappan, in the presence of its Vice-Chairman A Vellayan.

All the five models of BSA eScooters–Smile, Diva, Street Rider, Roamer and Roamer plus–would be sold in the showroom.