Norton Redefines Distribution Strategy

[kavee]

In a bid to widen its geographical coverage, Norton, the consumer arm of Symantec, plans to appoint a large network of sub-distributors across the country.

"To meet our objective of wider market coverage, we plan to appoint at least one sub-distributor in each of the state capitals of the country. We have recently appointed three new sub-distributors for Rajasthan, Punjab and Madhya Pradesh and one for the entire North-Eastern region. All these sub-distributors will promote the entire Norton product line-up to the home, SOHO and SMB segments through their networks of resellers, retailers, and assemblers," said Gaurav Kanwal, Country Sales Manager (Norton), Symantec India.

Norton's plan is to double its market coverage to 360 cities and towns from the existing 180 and thus also double its registered reseller base from 1,800 to 3,600.

Another area, where Symantec plans to increase  its footprint is the retail segment. "We are extremely bullish about retail and are looking at expanding our retail presence across India. Currently, we have tie-ups with major retail chains like Croma, Staples and Reliance Digital. We will now concentrate on selling our products through alternate channels too," Kanwal added.

While, the vendor already has Ingram Micro and Redington as its national distributors, it has appointed Aladdin Multimedia as its exclusive distributor for the retail segment. Aladdin Multimedia mainly deals with LFRs like Croma and Staples.

The vendor is also planning to add more layers to its Norton Champs partner program. It plans to add training and an online test. "We plan to start a newsletter for our partners. This newsletter will not only feature new products but would feature articles sent in by partners. They can write about topics like threat management, self-made businesses and their experiences while dealing with Symantec," informed Kanwal.