IDEA Cellular

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Company Profile & facts

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 17 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh,Chattisgarh, Uttaranchal, Haryana, UP-West, Himachal Pradesh and Kerala. IDEA Cellular's footprint currently covers approximately 45% of India's population and over 50% of the potential telecom-market.

As a leader in Value Added Services, Innovation is central to IDEA's VAS Factory. It is the first cellular company to launch music messaging with 'Cellular Jockey', 'Background Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services.

A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with 'Super Power', 2 Minutes Outgoing Free,Lifelong offer and other segmented offerings like Women's Card. 'Lifetime Idea' is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand.

Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for their many firsts, Idea is only operator to launch GPRS and EDGE in the country.

The latest feather in the IDEA cap is the GSM Association Award for Bill Flash, it has recently won making it the first cellular operator in India to win an award on this platform.

Idea Cellular is part of the Aditya Birla Group, which is India's first truly multinational corporation. Global in vision,rooted in Indian values, the group is driven by a performance ethic pegged on value creation for its multiple stakeholders.

The combined holding of the Aditya Birla Group companies in Idea stands at 98.3 per cent. Mr Kumar Mangalam Birla has been named the Chairman of the company. The other directors on the board are: Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development; Mr. Sanjeev Aga, Managing Director, Aditya Birla Nuvo; Mr. Debu Bhattacharya, Managing Director, Hindalco; Mr. Saurabh Misra, Director, Aditya Birla Management Corporation Ltd. and CEO, UltraTech; and Mr. M. R. Prasanna, Group Executive President (Legal), Aditya Birla Group.

Aditya Birla Nuvo Ltd. holds 35.7 per cent, Birla TMT Holdings Ltd. 44.9 per cent, Grasim 7.5 per cent, and Hindalco 10.1 per cent in Idea. With ambitious future plans, the company is poised for rapid growth

Products & Services

Just when you thought you had the cake, we made it possible for you to eat it too.

Introducing THE IDEA Value Added Services, a vibrant bouquet of "little conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all those "itsy bitsy" wants of yours that together make up THE BIG SMILING PICTURE.

SMS based services to Voice based ones, the Idea range cuts across all modes of communication to ensure the BEST VALUE for your money.

So be it downloading the latest ring tones or sharing the freshest of blonde jokes, be it checking the status of your cousin's train arrival time or arranging a pick up for your boss's delayed flight, Idea hands you the power to do it all.

You could also book a surprise movie ticket or deliver those dainty dandelions for your date or access the latest cricket scores or some serious stock information; or maybe even play downloadable games or chill out with some zany chats with buddies on-line

What is technology without a bit of spice? That's precisely why Idea thinks it right to bring to you a nice little consortium of features which really make cellular life so comfortable. Ranging from Caller Line Identity Presentation which lets the caller's number to be displayed on your receiver, to Call Waiting-Call Hold which allow you to put a call on hold while you are already speaking on one and toggle between the two; Idea takes so much efforts to reinvent and keep your cell phone constantly endowed with such valuable features. The list also includes Call Divert, Call Barring, Caller Line Identity

Your bill is a complete record of all activities from your cellular account during the past month. It comes to you in two parts. The smaller portion at the bottom is the payment coupon, which you enclose with your payment

Historic Events / Press Room

It is almost impossible to disintegrate brand Idea from the corporate Idea. Brand values are the company values and vise versa.

Brand Vision: It goes without saying that the brand vision of idea mirrors the company's vision. The brand mission statement is...... To be the most customer-focused mobile service brand, continuously innovating to help liberate our customers from the shackles of time & space

Won an award for the "CARE" service in the "Best Billing or Customer Care Solution" at the GSM Association Awards in Barcelona, Spain Initial Public Offering aggregating to Rs. 28,187 million and Listing of Equity Shares on the Bombay Stock Exchange and the

National Stock Exchange Merger of seven subsidiaries with Idea Cellular Limited Reached the twenty million subscriber mark

Incorporated as Birla Communications Limited Obtained licenses for providing GSM-based services in the Gujarat and Maharashtra Circles following the original GSM license bidding process Changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and AT&T Corporation Migrated to revenues share license fee regime under New Telecommunications Policy ("NTP") Commenced operations in the Gujarat and Maharashtra Circles Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh Circle

Idea Cellular, a leading telecom service provider, has launched another champion theme as a part of its ongoing Brand Campaign with a spotlight on "education for all". The campaign highlights the power of Mobile telephony to address the socially relevant theme of education

Developed by Lowe Lintas, the thought-provoking ad campaign has Abhishek Bachchan playing the head of an educational institution. When challenged by the traditional, physically bound classroom methodology that prevents reaching out to many more who are in need of education, he uses mobile telephony to overcome the barrier

Idea's new campaign puts spotlight on 'education for all' Highlights the power of mobile telephony in Indian social context (Mumbai, June 30 2008)

Idea Cellular, a leading telecom service provider, has launched another champion theme as a part of its ongoing Brand Campaign with a spotlight on "education for all". The campaign highlights the power of Mobile telephony to address the socially relevant theme of education.

Developed by Lowe Lintas, the thought-provoking ad campaign has Abhishek Bachchan playing the head of an educational institution. When challenged by the traditional, physically bound classroom methodology that prevents reaching out to many more who are in need of education, he uses mobile telephony to overcome the barrier.

Mr. Sanjeev Aga, Managing Director, Idea Cellular, said: "IDEA is redefining mobile telephony standards through its reach, connectivity and value-added features. We believe strongly that new ideas can change our lives, a thought that has been central to our brand promise from the beginning."

Mr. Abhishek Bachchan, Brand Ambassador, Idea, said: "Idea is power, and power is all about bringing in desirable social change. The creative messaging of IDEA in the past campaigns has effectively addressed the caste issue and the need for communication without frontiers. The new campaign addresses a very relevant social theme – education for all, especially the girl-child. I am pleased to be playing a part in this campaign and contribute to making a difference through the power of the idea."

Mr R Balakrishnan, Chairman & Creative Officer, Lowe Lintas, explained: "The IDEA campaigns have been specifically tailored to bring mobile telephony closer to the Indian consumers. By integrating a social message into the new campaign, we are not only reinforcing the difference that can be made through the use of modern technology but also the power of a new idea."

For More Details / Updated / Source:www.ideacellular.com