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What is anchor text?

Started by VelMurugan, Nov 20, 2008, 10:20 PM

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VelMurugan

What is anchor text?

Anchor text is the text inside an HTML link which is displayed to the web user. Anchor text is usually underlined.

An HTML link looks like this:

Anchor Text

The Importance of Anchor Text

Anchor text is weighted very heavily in the current Google algorithm.

The net effect of this is that if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords.

If you want your page to rank highly for a specific keyword combination, get people to link to you using those keywords as anchor text.

Anchor text is used for negative purposes in Google Bombing.

domnic135831

Anchor text is the clickable text in a hyperlink that directs users to another page or resource. It helps search engines understand the context of the linked page. Anchor text plays a key role in SEO by improving a website's visibility and relevance. Florian Tardif Origine

PROXY.father

Quote from: domnic135831 on Jan 31, 2025, 05:38 PMAnchor text is the clickable text in a hyperlink that directs users to another page or resource. It helps search engines understand the context of the linked page. Anchor text plays a key role in SEO by improving a website's visibility and relevance. Florian Tardif Origine

Great explanation! Thanks a lot.
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