Infy, Airtel tie-up for DTH apps

[VelMurugan]

Infy, Airtel tie-up for DTH apps

Bharti Airtel has entered into an innovation and technology partnership with Infosys Technologies for its direct-to-home (DTH) TV services.

As part of its Digital Convergence Platform, Infosys will provide a suite of products including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel digital TV customers.

Airtel's digital TV technology in combination with Infosys' Digital Convergence Platform will bring digital lifestyle applications offering interactivity and personalisation into the living room. This will include interactive and non-intrusive applications like widgets that can be invoked by the user to view relevant and customized information.

With this, Airtel's DTH customers will be able to access local city information through interactive applications such as iCity, enjoy hassle-free Internet-like experience on their televisions with iNet, and get live and personalised stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV viewing experience. They will also have select websites packaged suitably for TV viewing in an application called tPortal. Some other never before applications will be released over a period of time, said an Airtel statement

According to Atul Bindal, president - Telemedia Services, Bharti Airtel said, "Our tie-up with Infosys is in line with Airtel's commitment to innovate and deliver the best technology available to its customers. Through this partnership, Airtel aims to revolutionise the TV viewing experience and usher in the future of television into the country."

"At Infosys, we are focused on helping our clients compete effectively by creating a distinct product experience for their customers. The Airtel digital TV is an example of this focus. The technology platform that powers Airtel digital TV brings the potential that computers offer to our television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using regular TVs. This technology also makes it possible to have a converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players. The availability of these services in the Indian market marks a significant milestone – the transformation of the idiot box into a smart box," said SD Shibulal, Chief Operating Officer, Infosys.

Source : IndiaTimes