IBM - Biggest Brands

[VelMurugan]

IBM

The title for biggest global tech brand goes to the computing giant International Business Machines Corporation (IBM), with a brand value of $59,031 million. According to the magazine, "A resurgent tech-services business together with highly profitable software edges Big Blue ahead of rival Microsoft." The company's brand value has seen a 3 per cent increase over the past year.

More than 100-years old, US-based IBM is primarily a computer technology and consulting organisation. Headquartered in Armonk, USA, the company offers IT infrastructure and BPO services, such as strategic outsourcing, business transformation outsourcing, integrated technology and maintenance.

IBM has over 4 lakh employees worldwide. Founded in 1896 as the Tabulating Machine Company by Herman Hollerith in New York, IBM was incorporated in 1911. In 1950, IBM became the dominant vendor in the emerging computer industry with the release of the IBM 701 and other models of mainframe series. The company's logo has evolved from a form intended to suggest a globe with the world 'international' in its middle to the current logo with horizontal stripes and solid letters suggesting speed and dynamism.

Five key overseas growth markets for IBM include China, India, Brazil, Australia and South Korea -- with each contributing more than $1 billion in revenue annually. IBM made its second entry in India in 1992 after its exit in 1970s. In the year 2007 the revenues of the Indian arm of Big Blue grew maximum among major markets including China (in dollar terms). The overall headcount saw a jump of 20,000. The major clients included, Vodafone, Indian Railways and Ministry of Social Welfare.

Source : IndiaTimes