Yahoo! India launched several industry

[dhilipkumar]

             THE LEADING Internet company, Yahoo! India, has successfully launched several industry-leading platforms for customers and advertisers in India this year. Key initiatives announced by Yahoo! India Search Marketing have met with resounding success, benefiting Internet advertisers. Today, the Internet company is stepping up its efforts to better realign with its customers and advertisers by renewing its go-to-market strategy across verticals. In order to serve the inter-related needs of users and advertisers, Yahoo! India is consolidating its entire field sales organisation under Debadutta Upadhyaya. This realignment is aimed at propelling the company towards the "must-buy" partner of choice for Indian advertisers.

Under this change, Yahoo! India's market development and sales efforts will be aligned with industry verticals, thereby enabling the company to deliver effective industry-specific marketing solutions, leveraging Yahoo!'s consumer insights and industry-leading ad platforms.

Prior to this consolidation, Upadhyaya was driving sales for Yahoo! India for brand and multi-objective accounts. She has a rich experience of over a decade in various sales function roles across some of the most respected brands in India. Upadhyaya has been with Yahoo! India since 2004 when she joined as an Account Manager to handle key accounts from the Western Region.

According to Pearl Uppal, Director – Ad Sales, Yahoo! India, "We are committed to moving forward with a sense of energy and purpose in the Indian market. We have a tremendous opportunity ahead of us. This announcement brings us a step closer to providing a streamlined field sales experience to our customers and advertisers". Yahoo! India is focused on constantly creating innovative platforms, developing new technologies for its customers and advertisers besides offering compelling online experiences to the world's largest Internet audiences.



About Yahoo! India

Yahoo! India, launched in June 2000, has established itself as the pioneering and leading Internet portal providing value-added services to Web users in India and users abroad with special interest in India. The company seeks to provide a compelling web experience to Internet users. A full range of tools and marketing solutions from Yahoo! India help businesses connect with Internet users and make it a 'must-buy' partner of choice for advertisers, globally. The company also offers an array of communication, commerce and content services that serve as a starting point for online needs of Internet users.