Ducati Unica Customization Program Launched: Creating Unique Ducati Motorcycle

Started by devikad, Feb 01, 2022, 10:29 PM

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Ducati Unica Customization Program Launched: Creating Unique Ducati Motorcycle In The World

Ducati announces the Ducati Unica customization program dedicated to customers across the world. The new program lets Ducati buyers create a unique motorcycle with the help of the brand's design and engineering team.



The sweet-looking Italian motorcycle can now be customized to match the customer's taste and preference. With Ducati Unica, customers can realize their dream and collaborate directly with designers and technicians to create a motorcycle that will be a unique piece in the world.



Customers opting for the program will be given access to the brand's Ducati Centro Stile workshop in person and describe their desires to the designers. The progress on the customization can be followed-up during periodical visits.



This allows customers to experience the level of dedication and attention to detail that Ducati reserves for each customization project. The Ducati Unica team will outline the customization process in minute detail. It includes precious materials, dedicated finishes, special colours and Ducati Performance accessories.

The company will also document the unique motorcycle in each stage of its creation. This includes the initial sketch after the input from the customer to the delivery ceremony of the unique motorcycle.

Andrea Ferraresi, Centro Stile Ducati Director, said, "Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their bike, making it a direct expression of each person's style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride."

All customers enrolled on the Ducati Unica customization program will be receiving a certificate of uniqueness, which attests to its originality and ensures its non-replicability. Due to the unique program, Ducati will be offering it to limited customers and only those considered to be in line with the values ​​of the brand.

Ducati dealers are an integral part of the project. By contacting them, you will be able to obtain the information necessary to request access to the program, which is extended worldwide and applicable to the Ducati and Ducati Scrambler range.

Customization is an important part of owning a motorcycle. Ducati Unica program allows customers to take the help of its world-class design facility to make a motorcycle that is unique to this world. Italian design to match your taste with a performance to match and calling it one in the world is a feeling that is next to nothing.


Source: https://www.drivespark.com/two-wheelers/2022/ducati-unica-customization-program-launched-limited-numbers-centro-stile-details/articlecontent-pf149209-035351.html

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