Ford tries to fight F-150 Lightning scalpers by banning resales

Started by sushmi, Jan 10, 2022, 04:14 PM

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sushmi

Ford tries to fight F-150 Lightning scalpers by banning resales

Ford is swamped with F-150 Lightning orders, and it's taking special steps to make sure the electric pickup truck reaches honest-to-goodness buyers. Roadshow reports Ford is now giving dealerships the option to ban customers from reselling the Lightning for up to a year after purchase. As the (since-pulled) document on the F-150 Gen 14 forums revealed, the dealer could "seek injunctive relief" to block the ownership transfer or even demand payment for "all value" generated from the sale.



The automaker is also cracking down on a "limited number" of dealers that allegedly violated sales and service terms by forcing customers to make additional payments beyond those Ford requires. It's not clear just what those payments were, although this suggests they were more than the markups you frequently see when cars are scarce or in high demand.


This no-resale clause isn't new to the automotive world. Ford used it to ensure its GT supercar reached real owners. However, it's still rare for EVs -- particularly for relatively mainstream vehicles like the F-150 Lighting. This reflects the popularity of the Lightning, of course, but it might also be vital to Ford. Scalping has hurt access to many other tech products, such as game consoles and video cards -- Ford likely doesn't want those opportunists to sour the launch of such an important vehicle, particularly with Chevy, Rivian and Tesla chasing after many of the same customers.


Source: https://www.engadget.com/ford-f-150-lightning-resale-ban-191019604.html

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