Etrio expands dealer network to create national footprint for Touro electric 3W

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Etrio expands dealer network to create national footprint for Touro electric 3W



Etrio, an electric vehicle (EV) startup, has forayed into the B2C space by establishing dealerships in six states. This move is part of its strategy to expand across the country with its unique EV dealerships. Currently, the company has dealers in Delhi, UP, Haryana, Karnataka, Madhya Pradesh and Orissa.

Etrio plans to further strengthen its presence in the country by opening outlets in over 15 states by the end of this financial year. As part of this plan, the company will strengthen its presence in the southern states of Andhra Pradesh, Telangana, Tamil Nadu, Kerala and also enter Rajasthan, Gujarat, Maharashtra, Bihar, and West Bengal.

The primary product line will be the electric three-wheeler range of Touro across both cargo and passenger segments. Also on the anvil are plans to launch new products in the three-wheeler category and enter the electric four-wheeler LCV segment with a one-tonne offering.

The three-wheeler passenger market, which has been affected greatly by restricted movement owing to the pandemic and urban lockdowns, is expected to revive once there is a demand surge. Moreover, the growth of intra-city movement is primarily led by demand in the e-commerce last mile logistics category. Towards meeting this demand, Etrio is working extensively on the ground with its dealers and stakeholders including financiers, charging infrastructure players among others to build an EV ecosystem in the country, the company said in a release.

Deepak MV, co-founder & CEO, Etrio, said, "Etrio has always aimed at making a remarkable and sustainable presence. Our constant focus is innovation and efficiency of our product. This dealership presence is in line with our fundamental belief that the real EV adoption would only happen once a typical driver owner sees the three-wheeler EVs as the preferred option over conventional fuel alternatives. With the battle for total cost of ownership in 3W is being won by the EVs, it's time to build a formidable presence on the ground, create awareness and bring the real 3W customer into the EV fold. For this to happen, the most important role shall be played by our dealers. We at Etrio are in for the long haul and are focused on building a national footprint in a phased manner. Over this financial year, we are going to expand in select states and focus on Tier-II cities besides the prominent metros."

Etrio currently has tie-ups with two leading NBFCs and are looking at adding more to this list. The company is also planning to open Etrio experience centres at select cities across the country, added the company.

Source: https://auto.economictimes.indiatimes.com/news/commercial-vehicle/lcv/etrio-expands-dealer-network-to-create-national-footprint-for-touro-electric-3w/82764949