Infosys launches Shopping Trip-360

[fashion]

Infosys launches Shopping Trip-360

Infosys Technologies Limited today (July 31) launched ShoppingTrip360 to "help" retailers and consumer packaged goods (CPG) companies "achieve visibility" into in-store activity.ShoppingTrip360 is a platform that enables a suite of managed-information services to create a 360-degree view of real-time in-store shopper and shelf activity.
   
The platform leverages a network of wireless sensor-based applications within the store that allows people (shoppers), places (retailers) and products (CPG Companies) to collaborate in real-time by creating an information ecosystem.The company informed that this permission-based, implicit and seamless exchange of information delivers value to shoppers, retailers and CPG companies.