Digital marketing Specialist Jobs in Chennai at Freshworks

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Digital marketing Specialist Jobs in Chennai at Freshworks

Freshworks
Chennai, Tamil Nadu

Over 1 month agoFull–time
Apply Online for Digital marketing Specialist Jobs in Chennai, Across India for Any Graduate at Freshworks was updated on 7th March 2021.Job Description :Role:In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help with our brand's mid-market & Enterprise influence globally while also showing quantifiable growth in performance metrics.Your duties will include implementing and monitoring digital marketing campaigns across all digital platforms/networks along with planning the campaigns with key stakeholders. Our ideal candidate is someone who can thrive in a highly fast paced environment and show results in campaign performance. In addition to being an outstanding performance marketer, you will also demonstrate excellent interpersonal and analytical skills.Responsibilities:Understand requirements, implement, and oversee all aspects of mid-market & enterprise targeted digital campaigns.Prepare and present reports on marketing campaign's overall performance.End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.Coordinate with content and media experts to improve marketing results to meet acquisition goals.Analyze performance data, identify patterns and plan for scaling the campaigns.Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.Execute ABM campaigns, with super tight coordination with the AE's and the SDR's.Requirements:Bachelor's degree in Marketing or Technology.3-5 years' experience in a hands-on digital marketing position, preferably for a product company.In-depth knowledge of various digital marketing platforms and best practices. Experienced in working with Linkedin, Facebook/Instagram, Quora, Twitter, Google Ads, DV360 and liaising with third party publishers.Excellent analytical abilities to measure and optimize campaigns for performance.Adaptability to changing environment, willingness to learn and can work well with cross-functional teams across geographies.Up-to-date on the latest trends and technologies in digital marketing.End-to-end campaign execution experience, B2B/B2C product marketing experience preferred.Understanding Web Analytics, SaaS Business Metrics and hands on CRM knowledge will make the learning curve shorter

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