Facebook Watch official Videos in India

[ganeshbala]

Aiming to give a competition to Google-owned YouTube, Facebook on Saturday introduced official music videos on the platform and introduced a new music destination on Facebook Watch in India that would let people view their favourite music videos. Users can explore music videos on the platform by genre, artist, or mood and there would be theme-based playlists such as "Top Bollywood", "Top Artists," among others.

The music destination on Facebook Watch is currently available on both iOS and Android mobile devices and it would be available on desktop soon. The company has partnered with major music labels including the likes of Zee Music Company, T-Series Music, and Yash Raj Films. Facebook Watch also includes music videos from global artists like Jonas Brothers, Keith Urban, Maren Morris, Marvin Gaye, Miley Cyrus, Nicki Minaj, Elton John, among others.

"Over the past year, we have been working with partners in the Indian music industry to build the foundation of a music video experience for our consumers, and are thrilled to launch official music videos on the platform. We will continue to find opportunities to add more unique social sharing experiences and bring music into the ways people share and connect on Facebook," Manish Chopra, Director, and Head of Partnerships, Facebook India, said in a statement.

According to the social networking giant, official music videos on the platform would create new social experiences that go beyond just watching the video. On Facebook, users would be able to discover new artists and tracks through social sharing, clicking through to a song (from a Music Sticker / Music Video) shared to a friend's story or a post in News Feed.

Also, users can connect with and learn more about an artist and their creative ambitions, watch the story behind their music on their Page, a label page, and connect through real-time interactions on Facebook Live.

How to access Music Videos on Facebook

Users can also access and discover music videos directly on your News Feed allowing friends and family to share their favourite music, or through Search.