M.B.A. (P & OM) GROWTH MANAGEMENT

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M.B.A. (P & OM) DEGREE EXAMINATION, MAY 2018.
Fourth Semester

GROWTH MANAGEMENT

(Upto 2013–2014 Academic Year & 2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 x 8 = 40 marks)
Answer any FIVE questions.

1. How are growth opportunities identified by organizations?

2. Examine the importance of growth management as a subject of study for management students.

3. Explain the steps involved in implementation of proper growth plan for an organization.

4. Prepare a high growth road map for an organization in the software industry.

5. Examine the role played by a marketing manager in ensuring development in the brand domain.

6. How can you create passion for growth among the middle level managers?

7. Give an overview of growth management.

8. What are the methods to be adopted to handle resistance to change?

PART B — (4 x 15 = 60 marks)
Answer any FOUR questions.

9. Explain the Six-S process relating to growth management.

10. Discuss in detail the concept of blue ocean strategy.

11. How can you use communication as an aid to growth management?

12. Suggest measures to manage growth fatigue among employees.

13. Critically evaluate Greiner's model of crisis induced growth.

14. Explain the different ways in which risks can be converted into opportunities.

15. How can the management ensure continuous improvement of the organization?

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