M.B.A. (P & OM) MANAGEMENT OF INNOVATION AND R & D

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M.B.A. (P & OM) DEGREE EXAMINATION, MAY 2018.
Fourth Semester

MANAGEMENT OF INNOVATION AND R & D

(2013 – 2014 Academic Year and 2014 Calendar Year Onwards)
Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.

1. Discuss the role of R and D in economic and social progress.

2. What are the distinctive characteristics of innovating persons?

3. State the role of teamwork in R and D in business enterprise.

4. Discuss about in-house R & D units in the private sector.

5. List the stages of the creative process.

6. What is Mother licensing concept of partnership?

7. Discuss the objectives and purpose of corporate R and D.

8. Write a Critical note on the availability of relevant resources for R and D in India.

SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.

9. Explain Jennifer Goddard's six focus areas for innovation.

10. Explain the innovative features of Microsoft and Samsung.

11. Enumerate the role of consultants in R and D.

12. How will you create a productive team culture? Explain.

13. Discuss the techniques of transforming creativity into invention.

14. Write in detail about the role of MNCs in R and D.

15. Describe reverse engineering with an example.

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