M.B.A. (RM) GROWTH MANAGEMENT

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M.B.A. (RM) DEGREE EXAMINATION, MAY 2018.
Fourth Semester

GROWTH MANAGEMENT

(2013 – 14 Academic Year and 2014 Calendar Year Onwards)
Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)
Answer any FIVE questions only.

1. How are you identifying growth opportunities under sinews of growth?

2. What are entry enticements and barriers?

3. Explain revolutionary growth.

4. What are the three levels of enterprise strategies for growth?

5. Explain competitive compensation programs.

6. What are Synchronized efforts?

7. What are the risks included in handling un–sought consequences of growth?

8. What do you understand about Kaizen and Radical Innovation?

SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions only.

9. Write in brief about 'Six–S' process of growth.

10. What type of growth strategies are included in the improvement strategies?

11. What are the internal and external factors to be considered in choosing the strategic growth choice?

12. Discuss about employee development plans.

13. How you should manage the momentum of growth?

14. Write a brief note on the following :
 (a) Product and Brand domain.
 (b) Market and competition domain.
 (c) Finance and profitability domain.

15. "Sustaining growth is possible" – Justify this statement.

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