M.B.A. (RM) STORE AND MALL MANAGEMENT

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M.B.A. (RM) DEGREE EXAMINATION, MAY 2018.
Fourth Semester

STORE AND MALL MANAGEMENT

(2013-14 Academic Year and 2014 Calendar Year onwards)
Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)
Answer any FIVE questions only.

1. How did Exterior and Interior Ambience managed in store and mall management?

2. Explain Internal Layout Design.

3. What is meant by wide merchandise assortment?

4. What are the uses branding of stores and malls?

5. Write about stores Vs malls.

6. What is meant by Break-Even-Level?

7. What are the customer's expectations?

8. List out the tips for success of Retail Store Manager.

PART B — (4 × 15 = 60 marks)
Answer any FOUR questions only.
9. What are the various store or mall location choices and considerations are available in store and mall
management?

10. How merchandise Display and arranged in mall management?

11. Explain FSN moving items.

12. What are the techniques followed in development of malls and multiplexes?

13. Write a brief note on Employee training, Empowering and scheduling in operational efficiency of mall
management.

14. What are the facilities provided in customer service and satisfaction?

15. Discuss duties and responsibilities of Brand Manager.

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