Started by monishav, May 11, 2020, 10:53 PM

previous topic - next topic
Go Down


Third Semester


(2013 - 14 Academic Year and 2014 Calendar Year Onwards)
Time : Three hours Maximum : 100 marks

SECTION A -- (5 X 8 = 40 marks)
Answer any FIVE questions.

1. Briefly give a note on the international dimensions of

2. Explain the concept of marketing environment.

3. Explain the concept of consumer behaviour in the
international context.

4. What do you understand by product mix?

5. List out the functions of packaging.

6. Explain the concept of international transfer pricing.

7. Is salesmanship an art or a science?

8. "Middlemen are parasites. They should be eliminated".
Do you agree?

SECTION B -- (4 15 = 60 marks)
Answer any FOUR questions.

9. What are the aspects that an international marketer
should consider while analysing the marketing

10. Give an elaborate note on the consumer behaviour
theories and models.

11. Explain the concept of Product Life Cycle in the global
market concept.

12. Identify and discuss the distinguishing characteristics of
services. What problems do these characteristics present
to marketers?

13. What are the factors that influence pricing decisions in
the international environment?

14. Describe the services rendered by an advertising agency
to its clients.

15. Explain the steps in marketing research process.


Go Up

Quick Reply

With Quick-Reply you can write a post when viewing a topic without loading a new page. You can still use bulletin board code and smileys as you would in a normal post.

Note: this post will not display until it's been approved by a moderator.
Please leave this box empty:

Type the letters shown in the picture
Listen to the letters / Request another image

Type the letters shown in the picture:

shortcuts: alt+s submit/post or alt+p preview
IT Acumens Web Designing Chennai | GinGly :: Build your Personal Website | CineBuzz :: Cinema News | My Kids Diary :: Kids Memories Writing :: Book Website @ 349 Rs monthly
Copyright 2005 - 2020 :: IT Acumens :: All Rights Reserved. :: Sitemap
ITAcumens Discussion Forum with 2 lakhs post running for 15 years - Powered by IT Acumens Dedicated Server