(MBA)INTERNATIONAL MARKETING

Started by monishav, May 11, 2020, 10:53 PM

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monishav

M.B.A. (IB) DEGREE EXAMINATION, MAY 2018.
Third Semester

INTERNATIONAL MARKETING

(2013 - 14 Academic Year and 2014 Calendar Year Onwards)
Time : Three hours Maximum : 100 marks

SECTION A -- (5 X 8 = 40 marks)
Answer any FIVE questions.

1. Briefly give a note on the international dimensions of
marketing.

2. Explain the concept of marketing environment.

3. Explain the concept of consumer behaviour in the
international context.

4. What do you understand by product mix?

5. List out the functions of packaging.

6. Explain the concept of international transfer pricing.

7. Is salesmanship an art or a science?

8. "Middlemen are parasites. They should be eliminated".
Do you agree?


SECTION B -- (4 15 = 60 marks)
Answer any FOUR questions.

9. What are the aspects that an international marketer
should consider while analysing the marketing
environment?

10. Give an elaborate note on the consumer behaviour
theories and models.

11. Explain the concept of Product Life Cycle in the global
market concept.

12. Identify and discuss the distinguishing characteristics of
services. What problems do these characteristics present
to marketers?

13. What are the factors that influence pricing decisions in
the international environment?

14. Describe the services rendered by an advertising agency
to its clients.

15. Explain the steps in marketing research process.

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