(MBA) MARKETING MANAGEMENT

[monishav]

 COMMON FOR M.B.A. (G)/B & F/EM/HM/IB/T/PM/
HRM/CS/RM/LM/TM/CM/MM/SM/FM/P & OM DEGREE
EXAMINATION, MAY 2018.
Third Semester
Business Administration

MARKETING MANAGEMENT

(2013-14 Academic Year and 2014 Calendar Year onwards)
Time : Three hours Maximum : 100 marks

SECTION A — (5 x 8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.

1. State the features of consumer marketing.

2. What are the objectives of marketing research?

3. Explain the meaning and importance of test marketing.

4. What are the objectives of price policy?

5. Highlight the functions of middleman.

6. Analyse the various methods of training to salesman.

7. Describe the steps involved in personal selling.

8. What is marketing mix? Explain the elements of
marketing mix.

SECTION B — (4 x 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.

9. Examine the different approaches of marketing.

10. Describe the meaning and importance of consumer
behaviour in marketing.

11. Discuss about the branding policies and strategies.

12. Describe the various kinds of pricing.

13. Explain the channel choices available for consumer goods
and industrial goods.

14. Explain the evaluation procedure for effectiveness of
advertisement.

15. Describe the consumer buying process in detail.

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