#BoycottAmazon, what led Twitter outrage on the e-com company

[Sudhakar]

#BoycottAmazon, what led Twitter outrage on the e-com company

Internet companies face backlash on social media platforms all the time. Amazon India is currently facing a big backlash on Twitter for company's association with Swara Bhaskar.

Angry Twitter users are posting tweets with "#BoycottAmazon". The actor Swara Bhaskar had posted a tweet in support of Kathua and Unnao rape victims. Apparently, the Twitter audience was offended by the message that Bhaskar has used in the tweet. Her tweet reads, "I am Hindustan. I am Ashamed. 8 years old. Gangraped. Murdered. In 'Devi'-sthaan temple. #Kathua."

Right after posting this tweet, the actress posted a promotional tweet for Amazon India. The #BoycottAmazon has been transformed into a social movement. Twitter users are taking out their anger by uninstalling the e-com application and even giving a one-star rating.

A large number of Twitter users are trolling Amazon India for associating with the actress. The e-commerce giant later deleted the promotional tweet published by the actress. It is not clear if the tweet was deleted because of the public outrage.

This is not the first time that an internet company has faced the wrath of offended Indian users.

Snapdeal and Amir Khan
Another e-commerce company faced similar challenge back in 2015. When company's brand ambassador, Amir Khan shared his views on the issue of intolerance in the country, it led to public outrage. Many users took to social media platforms to declare their views. Some users even claimed to have uninstalled the application. The whole incident resulted in Snapdeal firing Amir Khan as a brand ambassador.

Flipkart and Airtel Zero
Airtel received massive criticism for its controversial Airtel Zero program. The company's program violated net neutrality norms. Flipkart was one of the first partners of the same program. The outrage led to many users giving the one-star rating and posting negative reviews for Flipkart. The telecom company had to scrap its Zero program.

Sushma Swaraj vs Amazon
The external affairs minister of India, Sushma Swaraj was offended after it found Amazon selling doormats that resemble the national flag of India. The company's selling partner was selling said doormat on Amazon's Canada store. Sushma Swaraj posted a tweet threatening the company to rescind Amazon's visa.

Source : https://www.techgig.com/tech-news/BoycottAmazon-what-led-Twitter-outrage-on-the-e-com-company-175781