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Italian duo defeats Apple! continues to use 'Steve Jobs' as name of the company

Started by Sudhakar, Jan 02, 2018, 03:55 PM

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Sudhakar

Italian duo defeats Apple! continues to use 'Steve Jobs' as name of the company

Among all the patents that Apple Inc owns, the company has not patented its founder Steve Jobs's name. Italian brothers have defeated the company in a long-standing trademark battle. The Italian duo runs a fashion brand called 'Steve Jobs'.

Vincent and Giacomo Barbato, the Italian brothers started a clothing company called Steve Jobs in 2012. Apple unsurprisingly took this issue and filed a motion against the Italian entrepreneurs last year. The European Intellectual Property Office has granted the founders of this company to use Jobs' name and logo that resembles the iconic bitten apple.

In an interview with Business Insider Italia, the Barbato brothers said, "We will still respect the name of Steve Jobs. We will not do anything low-level." The trademark filed by Barbara bothers was published in June 2014 and is set to expire in April 2023. The brothers were also planning to register Steve Jobs Inc. in all parts of the world.

The company started by Barbato has a logo which consists of a "J" with a bite taken out of it and a single leaf. The logo is the main cause of concern for Apple. The judge has ruled that "J" cannot be bitten the same way as an apple, therefore the logo created by Barbato brothers does not infringe on Apple's logo.

The company by Barbato brothers sells their products through a Facebook page. The company has Steve Jobs branded jeans, t-shirts, and bags. The brothers said that the eventual goal of the brand is to develop a tech product. They said, "Clothing and design are the industries in which we worked, but electronics have always been the goal of the Steve Jobs brand. Imagine devices marked with the name Steve Jobs with Android as an operating system."

This is not the first time Apple has been in the middle of a trademark dispute. The company has fought a longest-running battle against Apple Corps, the Beatles owned holding company. The legal dispute started in the 1970s and ended after nearly 37 years.

- Rajat Kabade

Source : https://www.techgig.com/tech-news/Italian-duo-defeats-Apple-continues-to-use-Steve-Jobs-as-name-of-the-company-150491

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