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Apple Watch in Indian Hands for 31,000 rs - Nov 2015

Started by Sudhakar, Nov 12, 2015, 01:21 AM

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Sudhakar

Apple Watch in Indian Hands for 31,000 rs - Nov 2015

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The Apple Watch India comes in two sizes 38 mm & 42 mm
The Apple Watch India comes in Three collections Apple Sport, Apple Watch & Apple Watch Edition


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The Apple Watch comes in Price for the 38 mm version is Rs 31,000 or $ 469
The Apple Watch India comes in Price for the Apple Watch Sport is Rs 49,000 or $ 749
The Apple Watch India comes in Price for the Apple Watch and Rs 8,21,000 or $ 12,459
The Apple Watch India comes in Price for the 42 mm version is Rs 35,000 or $ 529 / Rs 53,000 or $ 809 /  Rs 9,91,000 or $ 15,049


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The Apple Watch India comes in colors such as gold, rose gold, space gray, 18-carat rose gold, space black
Also Apple Watch India comes in anodized aluminium, silver stainless steel or silver

sakunthala

this smart watch is amazing to use and it has many features
but it cost is somewhat high in india for watch how to spend 30,000 to 40,000

Pallavi Ruchika

Quote from: sakunthala on Jun 07, 2016, 05:54 PMthis smart watch is amazing to use and it has many features
but it cost is somewhat high in india for watch how to spend 30,000 to 40,000

Yes, For Indian market apple watches are very costly. According to me following are core aspects for making it expensive.

1. Apple targets certain customers

By pricing its products high, Apple targets certain customers. Apple's strategy is always to always be seen as the product owned by people who want to differentiate themselves from others, and as a result, it sells its products for higher prices.

2. Apple is not selling the watch as a technology product

While some models are as sold for as low as $349, some models are very expensive that they compete with the already existing mechanical watches. Apple is trying to sell the watch as a fashion product and not as an electronic product and this is why its price is high.

3. Some models contain real gold

Some Apple watches cost more than $10,000 because they contain real gold and because they were designed to compete with the already existing expensive watches.

4. The technology is still new

The Apple watch was released in 2015. New technologies are usually priced at a premium price then they gradually go down in price. While Apple never sells cheap products, its products become less expensive as time passes.

5. Apple wants to compete with ordinary watches

Apple's goal is to compete with ordinary mechanical watches, which are expensive. By making its watch as expensive as those ones, Apple can seem like a real competitor to those models

6. People buy Apple products because they are expensive

One of the reasons people buy Apple's products is that they want to be different. The fact that an Apple product is always expensive helps those who want to differentiate themselves from the rest of the people. This is why Apple keeps its prices high.

7. The supply was limited

When the Apple watch was first released, it wasn't easy to get one and the supply was limited. Early adopters don't mind paying a lot of money just to get a product before everyone else does.

8. Apple's pricing strategy was very successful

Apple has always made money by selling premium products that are more expensive than most other products. Because the strategy worked well in the past, Apple kept going with it and it priced the Apple watch high.

9. Apple is trying to target a broader range of customers

The Apple watch has so many different models starting from $349 and going up to $17,000. While the cheapest model is still not considered cheap, Apple is still trying to target a larger market with its different models.

10. Not all premium price products are fashionable.

Some will argue that it's about quality -- you get what you pay for. While that's true to a degree, but I believe that its foolishness to pay higher when you can get same quality for lower rates? I usually buy my watches here. Once a brand product is sold as a fashion item, its price deviates greatly from its cost. A Burberry bag, for example, is sold for a high price that has nothing to do with its manufacturing cost.  
Pallavi Ruchika - Freelance Consultant - The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge