What is Search Engine Optimization - SEO?

Started by VelMurugan, Jun 14, 2008, 11:24 PM

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SEO tips and tricks. Here you can read what is SEO-Search engine optimization and the basics about search engine optimization and search engine marketing.

Search Engine Optimization (SEO) is a website marketing scheme that enables a web site to appear in the top search results of search engines, whenever a user types a keyword related to the website. It has been found that generally web users take their results from the first two or three ages of search engine listings therefore it will be wise to have your web site ized for search engines in such a way that it appears in first 10-30 results, hat's the basic idea behind Search Engine Optimization i.e. SEO.

Search engine optimization (SEO) is termed as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. This was just about organic search results but now paid listings - Pay per click (PPC) Ads have also become popular, paid listings are othing but a concept that allows you to display your ads by paying a certain ount of money to the online advertising company, a simple example of paid ings are the ad's coming at the right side of your search results window which can be identified as "Ads by google".

Paid listings (PPC) doesn't mean that your ad will appear every time on google whenever a user in any country types a keyword, but the ads will be displayed only when a relevant search has been performed and also it depends on what keyword details are cified by you in your advertising campaign. Search Engine Optimization (SEO) is a vast field and also very complicated as its based on the regularly nging search engine algorithms or search criteria. ptimizing a site for search engines involves vast research work along with patience. Simply editing meta-tags and submitting your web site to search engines doesn't complish anything, in fact the importance of meta tags has been reduced in the sent scenario due to the changing web marketing environment. The most ortant factor that a web site must posses is - targeted keyword rich content.

The power of content dominates over meta-tags and other minor criteria's. The keywords included in the content should be thoroughly researched. Your e for optimizing a website should be unique and constituting many different -aspects needed for making a website's appearance felt in the World Wide Web.Search engines (Google, Yahoo, MSN etc.) often base their rankings on relevance and definite rules/algorithms so if you obey the es/algorithms in the way your website is set up, your site can attain better rankings in search engine results pages.

A search engine usually look at multiple ctors while deciding which site should rank, based on specific key words. So you should get your website optimized for specific key words, so that your ntial visitors or target audience can find you while searching specific keywords or keyphrases in search engines. Professional SEO services companies are skilled and knowledgeable in these areas and can help your website get the rankings in search engines that you want.


What is SEO (Search Engine Optimization)?

Search engine optimization is everything that can be done to make a search engine send more traffic to a web site.

Usually this means defining keywords or key phrases and trying to have your web site listed first (or at least near first) for those key terms.

Search engine optimization is usually divided into two categories of tasks:

    * On-page optimization
    * Off-page optimization

On-page optimization is designing your web pages to achieve the best ratings from the search engines. On-page optimization activites include:

    * Writing keyword-rich text
    * Applying good ALT tags to images
    * Making sure that the web page can be properly "spidered" by all of the search engines

Off-page optimization consists of creating inbound links to your web page.


SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.

Thanks and Regards

Think IT

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