EXPORT MARKETING Question paper - 2008 Alagappa University

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Alagappa University Post Graduate Diploma EXPORT MARKETING Question paper

PART A — (5 x 8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.

1.What are the factors that influence the marketing environment of an organisation?

2.Explain the stages in the ''buying decision process''.

3.''Market segmentation is very useful for effective marketing of any Product'' – Elaborate.

4.Differentiate product standardisation and product adaptation.

5.Describe the factors that influence the pricing strategy of a firm.

6.Distinguish between Advertising and publicity.

7.What are the various types of channels? – Elaborate.

8.What are the limitation and weaknesses of marketing research?

PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.

9.What are the important functions to be performed in the process of marketing? Discuss them briefly.

10.Discuss the major factors which you would consider while developing a consumer profile for any one of the following products :
(a)Colour T.V. sets and
(b)Readymade Garments.

11.What is meant by Product Positioning? Discuss the importance interms of success of any product.

12.''Price is the only element in the marketing mix that produces revenue'' – Discuss.

13.Describe the types of advertising media available to management in India. Outline their relative strengths and weaknesses.

14.Is channel policy always determined by the manufacturer? What are the factors influence the selection of channel for distribution of the following products?
(a) Soft drinks
(b) Cosmetics
(c) Sanitary wares.

15.''Marketing information benefits a firm in a variety of ways'' – Explain.