B.B.A MARKETING RESEARCH Question paper - 2008 Tamilnadu Open University

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B.B.A MARKETING RESEARCH Question paper - 2008 Tamilnadu Open University

MARKETING RESEARCH

Time : 3 hours Maximum marks : 75

Answer for 5 marks questions should not exceed 2 pages.

Answer for 15 marks questions should not exceed 5 pages.

SECTION A — (3 x 5 = 15 marks)

Answer any THREE questions.

All questions carry equal marks.

1. Differentiate between market research
and marketing research.

2. Briefly explain the different sources of secondary data.

3. How to create a research design?

4. What are the elements of advertising research?

5. What are the uses of test marketing?

SECTION B — (4 x 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

6. Explain the scope and importance of marketing research.

7. What is meant by research design? Explain its types.
.
8. How to measure market potential for a product?

9. What is meant by sampling? What are its merits and limitations?

10. Explain in detail about data processing and analysis.

11. Explain the process of market research.

12. Write short notes on :
(a) Questionnaire.
(b) Product research.
(c) Sales analysis.