B.Sc Fashion Design - STUDY OF APPAREL MARKETING Question paper

[ganeshbala]

B.Sc Fashion Design - STUDY OF APPAREL MARKETING Question paper

B.Sc. DEGREE EXAMINATION, 2009
( FASHION DESIGN )
( SECOND YEAR )
( PAPER - XXII )

208. STUDY OF APPAREL MARKETING
May ] [ Time : 3 Hours
Maximum : 60 Marks

SECTION - A (5 × 1 = 5)
1. State True of False.

(i) Market is a place where buyer and seller meet.
(ii) The most important ‘p’ of market is product.
(iii) Advertisement is simply a message.
(iv) The price fixation depends on the country’s law.
(v) Personal selling is the most tough job.

SECTION - B (5 × 5 = 25)
2. Answer any FIVE of the following :

(i) Write about the direct channel of marketing.
(ii) List the important decisions involved in sales promotion.
(iii) What are the factors that hinder new
product development.
(iv) Why is market research considered as
important marketing activity ?
(v) Compare market and marketing.
(vi) What are the important price polices ?
(vii) Write about the importance of brands.

SECTION - C (3 × 10 = 30)
3. Answer any THREE of the following :

(i) Explain the cone concept of marketing.
(ii) Explain Product Life Cycle (PLC) with diagram.
(iii) How will you select an advertisement media for apparel marketing.
(iv) Explain the function of marketing management.
(v) What are the rules followed to protect consumers ?

[JGibson]

Thanks, I am following a degree course on Fashion Design. I searched in lot of places to find good learning materials of my degree. If you have some video/audio tutorials, e-books and any other meterials (other than past/question papers) please be kind enough to post here.
Thank you, 

 

[ganeshbala]

Thanks for ur comments..

if i find some resources.. i will post it here...